Frankfurt / Hamburg, March 28, 2014. front of 200 guests ZMG Newspaper Marketing Association (Frankfurt am Main) presented on 27 March 2014 in the Old Circus Hall of Hagenbeck in Hamburg, the winner of the newspaper creative competitions “Display of 2013. Price the jury “and New (s) comers Best 2013‘s” Give people the water and you give them everything! “.
Ad of the Year 2013 Award of the Jury:
For the 29th time the ZMG recorded the best newspaper ads of the year. There were 140 entries.
The award “display of 2013 Jury Prize” was awarded in gold and silver, two bronze and two special awards. The eulogy was delivered ADC President and CCO of Ogilvy & Mather Advertising Germany Dr. Stephan Vogel. He is a member of ZeitungKreativ jury and this year’s chairman of the jury and presented the awards to the winners:
Gold for the campaign “lottery 6 out of 49“ of West German lottery GmbH & Co. OHG, Advertising Director: Gregor Espenkott;: BBDO Proximity Dusseldorf GmbH, CCO: Wolfgang Schneider – BBDO Germany GmbH, Creative / Managing Director: Christian Mommertz, Sebastian Hardieck, Creative Director: Christian Mommertz, Achim Metz village Art Director: Gustavo Vieira, Philipp Alings, Julian Dany, Kai-Christian Bade, Karolina Bukowiecka; Copywriter: Gustavo Vieira, Peter Engelbrecht, Isabel Campagna Schwab; customer Service: Thomas Schulte, art buying Eva à Wengen, Julia Lückerath, Print Production Director: Bernhard Castle; Photographer: Lars David Neil + 7 more stock photographers
“Daily Newspaper Ad motives that drive to the point, what is at stake in this game. This is great, this is gold, “with these words presented Laudator Dr. Stephan Vogel to guests at the Hamburg Gold motives of the West German lottery.
Silver for the campaign “Sixt laws” of Sixt GmbH & Co. Autovermietung KG, Marketing Contact: Sonja Magnus; Lead Agency: Oliver Voss Werbeagentur GmbH, Creative Direction: Oliver Voss, Till Monshausen, Art Direction: Till Monshausen, Victoria Walter, Jan Grastorf, customer service: Christina Haas, Text: Fabian Frese
Bronze for the campaign: shower + 1 of Daimler AG / smart, Global Advertising and Literature: Christoph Reichle; Agency: BBDO Proximity Berlin GmbH, CCO: Wolfgang Schneider – BBDO Germany GmbH, Creative / Managing Director Jan Harbeck, David Mously, Creative Director: Max Millies, Marius Lohmann, Art Director: Oskar Strauss, Ann-Marie Behrens, Copywriter: Nicolas Linde, David Missing, Farid Baslam, Max Millies, customer service: Dirk Spakowski, Jan Hendrik Oelckers, Joris Jonker, Olga Heidt, Art Buying: Maya Iseli, production: plant production Services, Producer: Michael plant, Markus Kuhn
Bronze for the image campaign of Apple Inc., Cupertino (CA); Agency: TBWA Media Arts Lab, Los Angeles; Media: Heye OMD
Special price for the text message “The Duden” of Bibliographical Institute Ÿ Duden Verlag, Berlin, Till Hurlin, Klaus-Peter webs; agencies: BIG LOVE, Hamburg, Bright, Cute & Keen, Hamburg
Special price TZ Supplement to World Women’s Day (8 March) Vorwerk, Wuppertal, Executive Vice President of Corporate Marketing: Martin Berger; Agency: Kolle Rebbe, Hamburg, Anna Hiemann (AD), Julia Meissner (text), Jessica Gustafsson (consulting), Alice Feja (art buying), Silke Hausen (final drawing).
The criteria for selection are “clear message, compelling idea, successful design implementation and achievable in the width of newspaper titles. The ads must be published in a daily, weekly or Sunday papers, at least in a newspaper format ¼ page and heading outside the market.
New talent competition (s) comers Best 2013:
When talent competition New (s) comers Best is already around 22 competition, with the ZMG awarded the best young creatives. 180 entries were submitted to the youngsters to this competition. The task this year was to develop a campaign donations for Misereor generated. The theme was “Give people the water and you give them everything.” The complete tender and the briefing there on http://www.gib-menschen-wasser.net
Participation is open to (junior) and lyricist (Junior) Art Directors in advertising agencies with a maximum of three years of professional experience, freelance creative with a maximum of three years work experience as well as students of creative courses in communications. The residence must be in Germany.
Prices:
Cash prizes:
€ 3000 (Gold)
€ 2000 (Silver)
€ 1,000 (Bronze)
€ 1,000 (special price)
and publication of the advertisements in newspapers: The sponsors of the New (s) comers Best 2013 Augsburger Allgemeine, Badische Zeitung, Badisches Tageblatt, Braunschweiger Zeitung Verlag, Dithmarsch country newspaper, Spark Media Group, Märkische General, Mittelbayerische newspaper, Solinger Tageblatt and Publishing Madsack;
and free participation in other events sponsored and organized by the ZMG:
for the gold award winners: Travel and junior Creative pass for two to Cannes International Advertising Festival in June 2014
for all award winners: participation in the creative workshop 2014 in Hamburg ZMG and Art Directors Club Germany (ADC) Under 20 workshop participants overall who qualify on the junior competitions ZMG and ADC, waving the best there also various tickets events. The creative workshop takes place every year in the summer. For Irish Lottery Results click here.
Laudator for the ZMG Young Investigator Award was Raoul Fischer (Story Works, Frankfurt). He handed over the prizes to the young winners:
Gold for the subject “I am a donation” for Serviceplan Munich Campaign 1, Florian Daldrup (Junior Copywriter), Alexander Catapano (Trainee text), Mathias Höckmeier, Christoph Simmich (trainee Art), Andreas Balog, Nicolas Becker (Creative Director)
Silver for the subject “H2 EuroO for art Alsterdamm, Hamburg, Catherine Burwitz (Art Direction and text) Instructor: Michael Fritz
Bronze for the subject “An ice, 267 people” for Grey Dusseldorf GmbH, Martin Maczurek (Art Direction and text), Tim Liedtke, Milena Munsch (Creative Director)
Bronze for the subject “WA..R” Heye GmbH, Munich, Kornelia Szatko (text), Stephanie Wallner (Art Direction), Tobias Schwarz, Zeljko Pezely (Creative Director)
Special prize for the cross-media idea, “A filter for a filter” for Leagas Delaney, Hamburg, Hannah Johnson (text), Kristina Düver (art direction), Jan Woelfel, André hens (Creative Director)
The Jurytag ZeitungKreativ 2014 took place on Thursday, February 27, 2014 in Altona Kaispeicher in Hamburg. Dr. Stephan Vogel, CCO of Ogilvy & Mather Advertising Germany and President of the Art Directors Club Germany (ADC) directed the jury.
The jury 2013:
Manfred Bosch, redblue Marketing, Munich
Till thistle, Serviceplan Group, Hamburg
Niklas Frings–Rupp, Miami Ad School Europe, Hamburg
Sascha Hanke, Kolle Rebbe, Hamburg
Uwe Hellmann, Commerzbank AG, Frankfurt
Prof. Klaus Hesse, College of Design, Offenbach
Ralf Heuel, Grabarz & Partner, Hamburg
Armin Jochum, thjnk AG, Hamburg
Dr. Jochen Kalka, W & V, Munich
Ulrich Klenke, German Bahn Mobility Logistics AG, Berlin
Professor Ilona Klück, BTK College of Design in Berlin and Hamburg
Lothar Korn, quattro GmbH, Ingolstadt
Christian Mommertz, Geometry Global Germany, Berlin
Christian Nienhaus, eating
Patricia Paetzold, FCB Hamburg
Mark‘s group, ZMG, Frankfurt
Alexander Schill, Serviceplan Group, Hamburg
Eric Schoeffler, DDB Tribal Group, Dusseldorf
Dr. Stephan Vogel, Ogilvy & Mather Germany, Frankfurt
Oliver Voss, Werbeagentur, Hamburg
Water Hermann Kamp, Leagas Delaney Hamburg
Gerrit Zinke, thjnk Hamburg
200 people in the Old Hagenbeck’sche Dressurhalle experienced at the award ceremony an entertaining evening with Keynote Speaker Dirk Steffens, presenter, journalist, nature filmmaker, Ambassador of the WWF and the Jane Goodall Institute Germany. Charming moderated the event of Alexandra Tapprogge.
The ZMG Newspaper Marketing Association is the central marketing service of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical services of media planning to advertising effectiveness.
More of the winning motifs we provide on request at your disposal.
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